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Material Type: Theses
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Language: English
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Thesis Advisor: McNamara, Gerry
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Subject: Customer relations--Management
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Subject: Product recall
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Collection
Electronic Theses & Dissertations
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In Copyright
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Subject
Product recall
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Climbing out of the hole or digging deeper : a model of customer reactions to product recalls and recalling firm responses
Steinbach, Adam Louis
Text (2016)
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Electronic Theses & Dissertations
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