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Material Type: Theses
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Author: Chaudhuri, Malika
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Subject: Customer loyalty programs
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Subject: Rebates
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Electronic Theses & Dissertations
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Language
English
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Copyright Status
In Copyright
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Subject
Commercial products--Marketing
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Drugs--Marketing
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Finance charges
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Impact of marketing investments on firm value
Chaudhuri, Malika
Text (2015)
Part of
Electronic Theses & Dissertations
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