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Material Type: Theses
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Committee Member: LaRose, Robert
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Subject: Consumers--Attitudes--Research
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Electronic Theses & Dissertations
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English
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In Copyright
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Subject
Influence (Psychology)
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Internet advertising
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Internet marketing
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Public opinion
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Truthfulness and falsehood
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
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