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Committee Member: Quilliam, Elizabeth T.
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Subject: Advertising
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Electronic Theses & Dissertations
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English
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Children--Nutrition--Psychological aspects
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Communication in families
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Consumers--Attitudes
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Facebook (Electronic resource)
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Food--Public opinion
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Instagram (Firm)
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Social media
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Twitter
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Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
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Electronic Theses & Dissertations
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