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Material Type: Theses
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Committee Member: Quilliam, Elizabeth T.
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Subject: Consumers--Attitudes
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Electronic Theses & Dissertations
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Advertising
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Apologizing
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Business communication
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Children--Nutrition--Psychological aspects
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Communication in families
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Consumers' preferences
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Corporate image
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Corporations--Public relations
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Crisis management
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Facebook (Electronic resource)
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Food--Public opinion
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Genetically modified foods
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Internet advertising
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Online social networks
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Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
Organizational justice and voluntary labelling of genetically engineered food. Does justice sell?
Zahry, Nagwan Refaat
Text (2017)
Part of
Electronic Theses & Dissertations
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