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Material Type: Theses
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Creator: Dedeaux, Clay Steven
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Subject: Fund raising--Psychological aspects
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Electronic Theses & Dissertations
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Language
English
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Copyright Status
In Copyright
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Subject
Advertising, Public service
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Nonprofit organizations--Marketing
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Psychological aspects
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Social marketing
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Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
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