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Material Type: Theses
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Creator: Lee, Joo-Hyun
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Subject: Interactive television
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Collection
Electronic Theses & Dissertations
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Language
English
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Copyright Status
In Copyright
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Subject
Advertising media planning
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Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands
Lee, Joo-Hyun
Text (2003)
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Electronic Theses & Dissertations
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