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Material Type: Theses
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Creator: Tasoluk, Burcu
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Electronic Theses & Dissertations
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Language
English
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In Copyright
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Subject
Branding (Marketing)
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Competition, International
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Consumer behavior
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Marketing
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A contingency framework for global branding : a multi-level interaction model
Tasoluk, Burcu
Text (2006)
Part of
Electronic Theses & Dissertations
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