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Material Type: Theses
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Thesis Advisor: Biocca, Frank A.
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Subject: Advertising--Psychological aspects
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Electronic Theses & Dissertations
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Language
English
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In Copyright
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Subject
Aggressiveness--Physiological aspects
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Aggressiveness--Research
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Video games--Marketing
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Advertising effects and aggression in video games : effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence
Chŏng, Ŭi-jun
Text (2011)
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