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Material Type: Theses
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Thesis Advisor: Hult, Tomas
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Subject: Marketing
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Electronic Theses & Dissertations
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
1
Consumer complaints
1
Electronic commerce
1
Returning goods
1
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Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews
Beck, Jonathan Michael
Text (2019)
Part of
Electronic Theses & Dissertations
Enhancing e-commerce performance : product return and online customer review perspectives
Zhang, Yufei
Text (2018)
Part of
Electronic Theses & Dissertations
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