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Material Type: Theses
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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Social media--Economic aspects
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Electronic Theses & Dissertations
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English
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In Copyright
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Branding (Marketing)
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Consumer behavior
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News Web sites
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News agencies
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Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
News organizations' news link sharing strategies on Twitter : economic theory and computational text analysis
Pak, Chankyung
Text (2018)
Part of
Electronic Theses & Dissertations
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