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Material Type: Theses
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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Truthfulness and falsehood
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Collection
Electronic Theses & Dissertations
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Consumers--Attitudes--Research
1
Health--Information resources
1
Influence (Psychology)
1
Information visualization
1
Internet advertising
1
Internet marketing
1
Public opinion
1
Social media
1
Viral marketing
1
Visual communication
1
Word-of-mouth advertising
1
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Credibility of health infographics : effects of message structure and message exaggeration
Kanthawala, Shaheen
Text (2019)
Part of
Electronic Theses & Dissertations
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