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Material Type: Theses
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Degree Level: Doctoral
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Subject: African American consumers
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Subject: Marketing research
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Subject: Michigan
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Electronic Theses & Dissertations
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English
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Alcoholic beverages
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Consumers
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Market segmentation
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Michigan
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Race as a basis for market segmentation : an exploratory analysis
Brogowicz, Andrew A.
Text (1977)
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Electronic Theses & Dissertations
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