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Material Type: Theses
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Degree Level: Doctoral
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Subject: Information asymmetry
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Subject: Quality of products
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Electronic Theses & Dissertations
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English
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In Copyright
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Brand name products
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Consumers--Attitudes
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Quality of products
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Quality of products--Public opinion
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Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces
Akdeniz, Melike Billur
Text (2009)
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Electronic Theses & Dissertations
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