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Material Type: Theses
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Subject: Branding (Marketing)
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Subject: Marketing
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Electronic Theses & Dissertations
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English
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In Copyright
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Brand choice
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Brand name products
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Consumer behavior
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Internet marketing
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Place marketing
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Social media
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Tourism
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Word-of-mouth advertising
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
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Electronic Theses & Dissertations
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