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Subject: Consumer behavior
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Subject: Internet marketing
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Subject: Word-of-mouth advertising
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Electronic Theses & Dissertations
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English
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In Copyright
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Branding (Marketing)
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Business
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Internet marketing
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Marketing
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Persuasion (Psychology)
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Place marketing
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
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