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Electronic Theses & Dissertations
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English
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Brand choice
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Consumers' preferences
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Indiana--Vigo County
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Market segmentation
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Prices
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Quality of products
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Risk-taking (Psychology)
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United States
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A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
Generalized market segments : a study using selected convenience goods in Vigo County, Indiana
Weisenberger, Terry Mathew, 1944-
Text (1977)
Part of
Electronic Theses & Dissertations
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