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Subject: Corporate sponsorship
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Subject: Sports sponsorship
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Electronic Theses & Dissertations
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English
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In Copyright
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Marketing--Psychological aspects
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Michigan
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A community of benefits : a case study of formula SAE sponsorships
Spitz, Samantha F.
Text (2003)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
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