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Electronic Theses & Dissertations
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Advertising--Psychological aspects
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Brand choice
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Brand name products
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Coupons (Retail trade)
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The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
Lee, Doo-Hee
Text (1990)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
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Electronic Theses & Dissertations
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