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Language: English
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Committee Member: Wilson, R. Dale
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Subject: Motivation research (Marketing)
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Electronic Theses & Dissertations
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Material Type
Theses
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Copyright Status
In Copyright
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Subject
Consumer behavior
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Motivation (Psychology)
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Pricing--Decision making
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Pricing--Psychological aspects
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United States
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Consumer information processing differences in response to firm pricing : remembering versus reasoning
Yeo, Chang Seob
Text (2014)
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Electronic Theses & Dissertations
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