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Language: English
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Thesis Advisor: Huddleston, Patricia
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Subject: Consumers--Attitudes
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Subject: Motivation research (Marketing)
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Electronic Theses & Dissertations
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Theses
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Brand choice
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Consumers' preferences
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Marketing
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Self-perception
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The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
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