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Language: English
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Program of Study: Information and Media - Doctor of Philosophy
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Subject: Mass media
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Copyright Status
Creative Commons Licensed
1
In Copyright
2
Subject
Communication
1
Fiction films
1
Journalism
1
Marketing
1
Mass media--Economic aspects
1
Newspapers--Marketing
1
Persuasion (Psychology)
1
Psychological aspects
1
Subscription business
1
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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
Persuading through fictional television : a mixed methods investigation of genre expectations
McClaran, Sharon-Nicole
Text (2022)
Part of
Electronic Theses & Dissertations
Development of a news subscription motivation scale
Chen, Weiyue (University and college faculty member)
Text (2022)
Part of
Electronic Theses & Dissertations
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