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Language: English
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Program of Study: Sustainable Tourism and Protected Area Management - Doctor of Philosophy
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Subject: Branding (Marketing)
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Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
1
Consumers' preferences
1
Internet marketing
1
Marketing
1
Michigan
1
Place marketing
1
Social media
1
Tourism
1
Wine selection
1
Wine tourism
1
Word-of-mouth advertising
1
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The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
A multi-methodological approach to exploring wine tourist behavior and valuation of cold-hardy wines
Eustice, Crystal L.
Text (2018)
Part of
Electronic Theses & Dissertations
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