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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

Kuber, Gayatri Vineet

Text (2005)

Part of Electronic Theses & Dissertations

The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

Wang, Chung-Hsuan

Text (2012)

Part of Electronic Theses & Dissertations