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Committee Member: Cole, Richard
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Subject: Product placement in mass media
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising
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Advertising--Motion pictures
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Mass media--Marketing
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Motion pictures--Psychological aspects
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Motion pictures--Social aspects
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Tourism--Psychological aspects
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Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
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