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Committee Member: Coursaris, Constantinos K.
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Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising--Psychological aspects
1
Advertising--Social aspects
1
Communication--Psychological aspects
1
Health attitudes
1
Intention
1
Microblogs
1
Perception
1
Persuasion (Psychology)
2
Research--Statistical methods
1
Self-efficacy
1
Social media
1
Threat (Psychology)
1
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Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
Dual or unified routes of persuasion? : an exploratory comparison of dual process predictions on a microblogging social media platform
Fennell, Charles Chris
Text (2015)
Part of
Electronic Theses & Dissertations
Effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model
Shi, Jingyuan
Text (2012)
Part of
Electronic Theses & Dissertations
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