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  • Committee Member: McAlister, Anna R.
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  • Electronic Theses & Dissertations
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  • English
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  • In Copyright
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  • Advertising
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  • Advertising--Alcoholic beverages
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  • College students--Attitudes
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Showing 1 to 3 of 3 results
  • The mediating effect of emotions on the comparison between descriptive norm information and behaviors : the case of recycling

    Koh, Hye Seung
    Text (2013)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Memorable messages, family communication patterns and trust in food advertisements

    Ma, Mengyan
    Text (2015)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth

    Lou, Chen
    Text (2016)
    Part of Electronic Theses & Dissertations
    In Copyright
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