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  • Committee Member: Nguyen, Hang
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  • Electronic Theses & Dissertations
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Showing 1 to 7 of 7 results
  • A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory

    Runnalls, Pinar
    Text (2017)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Social Media Disclosure and Analysts as Information Intermediaries

    Lee, Kwangjin
    Text (2018)
    Part of Electronic Theses & Dissertations
    Attribution-NonCommercial-NoDerivatives 4.0 International
  • The informativeness of consumer opinions on firm fundamentals : evidence from Amazon.com

    Jin, Shunyao
    Text (2019)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The multifaceted interplay between firms and the financial community : a marketing perspective

    Sardashti, Hanieh
    Text (2018)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The impacts of brand management practices on brand performance and firm value

    Zhao, Yanhui
    Text (2016)
    Part of Electronic Theses & Dissertations
    In Copyright
  • BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS

    Zheng, Xiaoyun
    Text (2021)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Firm responses to the content and emotions expressed in social-media word of mouth

    Deore, Aishwarrya
    Text (2022)
    Part of Electronic Theses & Dissertations
    In Copyright
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