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Committee Member: Quilliam, Elizabeth T.
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Copyright Status: In Copyright
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Subject: Advertising
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Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Subject
Children--Nutrition--Psychological aspects
1
Communication in families
1
Consumers--Attitudes
1
Facebook (Electronic resource)
1
Food--Public opinion
1
Instagram (Firm)
1
Social media
1
Twitter
1
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Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
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