MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Committee Member: Richards, Jef
×
Subject: Consumers' preferences
×
Collection
Sort
Alphabetically
By count
Electronic Theses & Dissertations
1
Material Type
Sort
Alphabetically
By count
Theses
1
Language
Sort
Alphabetically
By count
English
1
Copyright Status
Sort
Alphabetically
By count
In Copyright
1
Subject
Sort
Alphabetically
By count
Advertising
1
Brand choice
1
Brand name products
1
Year
TO
Apply
Search results
Showing 1 to 1 of 1 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
