Search results

Showing 1 to 3 of 3 results

Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility

Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility

Text (2016)

Part of Electronic Theses & Dissertations

Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

Li, Kang (Graduate of Michigan State University)

Text (2016)

Part of Electronic Theses & Dissertations

Fear of missing out : conceptualization, measurement, and relevance to marketing

Fear of missing out : conceptualization, measurement, and relevance to marketing

Neumann, Dominik

Text (2020)

Part of Electronic Theses & Dissertations