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Committee Member: Sanders-Jackson, Ashley
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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Advertising--Psychological aspects
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Consumer behavior
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Food habits--Psychological aspects
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Health
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Health behavior
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Marketing--Psychological aspects
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Psychology
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Skepticism
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Social marketing
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Sugar
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Sugar--Health aspects
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Truthfulness and falsehood
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United States
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
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Electronic Theses & Dissertations
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