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Committee Member: Taylor Quilliam, Elizabeth
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Subject: Crisis management
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Electronic Theses & Dissertations
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Material Type
Theses
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Language
English
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Copyright Status
In Copyright
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Subject
Apologizing
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Business communication
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Consumers--Attitudes
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Corporate image
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Corporations--Public relations
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Facebook (Electronic resource)
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Internet advertising
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Online social networks
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What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
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