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Committee Member: Van Osch, Wietske
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Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
Creative Commons Licensed
1
In Copyright
2
Subject
Advertising--Psychological aspects
1
Advertising--Social aspects
1
Branding (Marketing)
1
Consumer behavior
1
Hashtags (Metadata)
1
Microblogs
1
Online social networks
1
Social media
1
Social media in education
1
Social media--Economic aspects
1
Twitter (Firm)
1
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Spaces and their social frontiers : using community dimensions to distinguish between teacher-focused hashtags on Twitter
Greenhalgh, Spencer P.
Text (2018)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
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