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FIRM RESPONSES TO THE CONTENT AND EMOTIONS EXPRESSED IN SOCIAL-MEDIA WORD OF MOUTH
FIRM RESPONSES TO THE CONTENT AND EMOTIONS EXPRESSED IN SOCIAL-MEDIA WORD OF MOUTH
DEORE, AISHWARRYA
Text (2022)
Part of Electronic Theses & Dissertations
In Copyright
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of Electronic Theses & Dissertations
In Copyright
The impacts of brand management practices on brand performance and firm value
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of Electronic Theses & Dissertations
In Copyright
The informativeness of consumer opinions on firm fundamentals : evidence from Amazon.com
The informativeness of consumer opinions on firm fundamentals : evidence from Amazon.com
Jin, Shunyao
Text (2019)
Part of Electronic Theses & Dissertations
In Copyright
Social Media Disclosure and Analysts as Information Intermediaries
Social Media Disclosure and Analysts as Information Intermediaries
Lee, Kwangjin
Text (2018)
Part of Electronic Theses & Dissertations
Attribution-NonCommercial-NoDerivatives 4.0 International
A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory
A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory
Runnalls, Pinar
Text (2017)
Part of Electronic Theses & Dissertations
In Copyright
The multifaceted interplay between firms and the financial community : a marketing perspective
The multifaceted interplay between firms and the financial community : a marketing perspective
Sardashti, Hanieh
Text (2018)
Part of Electronic Theses & Dissertations
In Copyright