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Committee Member: Quilliam, Elizabeth T.
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Collection
Electronic Theses & Dissertations
11
Material Type
Theses
11
Language
English
11
Copyright Status
Creative Commons Licensed
2
In Copyright
9
Subject
Advertising
2
Advertising--Food
1
Advertising--Psychological aspects
1
Apologizing
1
Automobile drivers
1
Avoidance (Psychology)
1
Body image in men
1
Business communication
1
Cafeteria benefit plans
1
Cell phone advertising
1
Children--Nutrition--Psychological aspects
1
Communication in families
1
Consumers' preferences
1
Consumers--Attitudes
3
Consumers--Psychology
1
Corporate image
1
Corporate sponsorship
2
Corporations--Public relations
1
Crisis management
1
Decision making
1
Facebook (Electronic resource)
2
Facebook (Firm)
1
Flextime
1
Food--Public opinion
1
Genetically modified foods
1
Hunters--Attitudes
1
Hunting
1
Informal sector (Economics)
1
Information technology--Management
1
Instagram (Firm)
1
Internet advertising
2
Job satisfaction
1
Job security
1
Loneliness in old age
1
Marketing
1
Marketing--Psychological aspects
1
Masculine beauty (Aesthetics)
1
Michigan
2
Older people--Psychology
1
Online social networks
1
Psychological aspects
1
Psychology
1
Scheduled tribes in India--Employment
1
Scheduled tribes in India--Psychology
1
Self-perception in men
1
Social comparison
1
Social isolation
1
Social media
1
Social media--Economic aspects
1
Social responsibility of business
1
Sports sponsorship
1
Television advertising--Psychological aspects
1
Twitter
1
Undergraduates
1
United States
1
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Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
"Thanks to Facebook, getting old isn't that bad and I am not all alone in this world" : an investigation of the effect of Facebook use on mattering and loneliness among elder orphans
Francis, Jessica
Text (2018)
Part of
Electronic Theses & Dissertations
Effects of flexibility and security on the decision to work for ride-sharing services
Hong, Soo Jeong
Text (2018)
Part of
Electronic Theses & Dissertations
Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
McGuire, Garrett J.
Text (2011)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
Organizational justice and voluntary labelling of genetically engineered food. Does justice sell?
Zahry, Nagwan Refaat
Text (2017)
Part of
Electronic Theses & Dissertations
What's in an apology? : virality and source effects on evaluations of crisis response strategies via Facebook
Yuan, Shupei
Text (2013)
Part of
Electronic Theses & Dissertations
Reinvestigating the beauty match up hypothesis and social comparison in food advertisements
Mundel, Juan
Text (2018)
Part of
Electronic Theses & Dissertations
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