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List valence and Haire's shopping list projective technique

List valence and Haire's shopping list projective technique

Anderson, James Clayton

Text (1975)

Part of Electronic Theses & Dissertations

Strength of product attributions and operation of the discounting principle for single versus multiple experiences with a product

Strength of product attributions and operation of the discounting principle for single versus multiple experiences with a product

Anderson, James Clayton

Text (1978)

Part of Electronic Theses & Dissertations