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Creator: Coleman, Marcus A.
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Subject
Carbonated beverages
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Econometric models
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Marketing--Econometric models
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New products
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Soft drink industry
1
Supply and demand--Econometric models
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Carbonated soft drink demand : are new product introduction strategies a viable approach to industry longevity
Coleman, Marcus A.
Text (2009)
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Electronic Theses & Dissertations
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