MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Creator: Jiang, Mengtian
×
Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Business
1
Consumer behavior
1
Consumers--Attitudes--Research
1
Influence (Psychology)
1
Internet advertising
1
Internet marketing
2
Persuasion (Psychology)
1
Public opinion
1
Truthfulness and falsehood
1
Viral marketing
1
Word-of-mouth advertising
2
Year
TO
Apply
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
