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Creator: Kuber, Gayatri Vineet
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Subject
Consumers--Attitudes
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Corporate image
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India
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Marketing
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Social marketing
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Social responsibility of business
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United States
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Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
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