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Creator: Serota, Kim Blaine
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Deceptive advertising
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Marketing--Moral and ethical aspects
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Multidimensional scaling
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Marketing deception : brand identification and search, experience, and credence characteristics as moderators of truth-bias and detection accuracy
Serota, Kim Blaine
Text (2011)
Part of
Electronic Theses & Dissertations
Metric multidimensional scaling and communication : theory and implementation
Serota, Kim Blaine
Text (1974)
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Electronic Theses & Dissertations
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