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Creator: Ward, William J. (William Jeffrey)
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Electronic Theses & Dissertations
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Brand choice
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Consumer behavior--Psychological aspects
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Middle West
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Motion picture audiences--Psychology
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Motivation research (Marketing)
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
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Electronic Theses & Dissertations
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