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Thesis Advisor: Alhabash, Saleem E.
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Electronic Theses & Dissertations
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Advertising and youth
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Advertising--Alcoholic beverages
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Facebook (Electronic resource)
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Internet advertising
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Nonprofit organizations
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Psychological aspects
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Social norms
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Teenagers--Alcohol use
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Effects of conspicuity and integration of warning messages in social media alcohol ads : balancing between persuasion and reactance among underage youth
Lou, Chen
Text (2016)
Part of
Electronic Theses & Dissertations
The effect of descriptive norms and involvement on user intention to adopt cause-related Facebook profile filter and to donate to NPOs
Zhao, Xiaoyu
Text (2017)
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Electronic Theses & Dissertations
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