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Thesis Advisor: Calantone, Roger
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Electronic Theses & Dissertations
4
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Theses
4
Language
English
4
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In Copyright
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Brand name products--Research
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Branding (Marketing)
2
China
1
Commercial products--Marketing
1
Consumer behavior--Research
1
Customer loyalty programs
1
Drugs--Marketing
1
Finance charges
1
Internet searching
1
Marketing research
1
Product management
1
Rebates
1
Research
1
Social aspects
1
Social media
1
Technological innovations--Economic aspects
1
United States
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Impact of marketing investments on firm value
Chaudhuri, Malika
Text (2015)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
Engagement in online brand communities and marketing research online communities (MROCs)
Baldus, Brian J.
Text (2013)
Part of
Electronic Theses & Dissertations
The antecedents and the consequences of innovation capabilities
Ozkaya, Hayri Erkan
Text (2011)
Part of
Electronic Theses & Dissertations
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