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  • Thesis Advisor: Huddleston, Patricia
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  • Electronic Theses & Dissertations
    7
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Showing 1 to 7 of 7 results
  • The effect of economic transition on consumer behavior : the influence of social values on price perception

    Sung, Eunyoung Christine
    Text (2012)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Getting the message : framing food recall messages with prospect theory to increase consumer protection motivations

    Clare, Gregory Paul
    Text (2012)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

    Wang, Chung-Hsuan
    Text (2012)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Effect of online review modality on online shoppers' attitude and behavior

    Jiang, Mengtian
    Text (2013)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Reinvestigating the beauty match up hypothesis and social comparison in food advertisements

    Mundel, Juan
    Text (2018)
    Part of Electronic Theses & Dissertations
    Attribution-NonCommercial-ShareAlike 4.0 International
  • Impulse buying : the effect of decision time and product scarcity on buying impulse

    Kim, Jung Yun
    Text (2014)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Consumers' acceptance of restaurant reservation systems

    Latona, Caroline Tolulope
    Text (2016)
    Part of Electronic Theses & Dissertations
    In Copyright
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