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  • Thesis Advisor: Hult, Tomas
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  • Electronic Theses & Dissertations
    6
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Showing 1 to 6 of 6 results
  • A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory

    Runnalls, Pinar
    Text (2017)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Organizational learning from goal performance and aspirations : the impact on firm international strategies and national innovation policies

    Hui, Ngan Cheung
    Text (2016)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews

    Beck, Jonathan Michael
    Text (2019)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Enhancing e-commerce performance : product return and online customer review perspectives

    Zhang, Yufei
    Text (2018)
    Part of Electronic Theses & Dissertations
    In Copyright
  • POLITICAL INTENSITY, CUSTOMER LOYALTY, AND BRAND ADVOCACY : A NOVEL PERSPECTIVE ON POLITICAL POLARIZATION WITH STRATEGIC IMPLICATIONS

    Sharma, Udit
    Text (2024)
    Part of Electronic Theses & Dissertations
    In Copyright
  • The antecedents and the consequences of innovation capabilities

    Ozkaya, Hayri Erkan
    Text (2011)
    Part of Electronic Theses & Dissertations
    In Copyright
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