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Thesis Advisor: Li, Hairong
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Electronic Theses & Dissertations
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Theses
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English
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Advertising
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Advertising--Psychological aspects
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Brand choice
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Brand name products
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Branding (Marketing)
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Consumer behavior
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Facebook (Electronic resource)
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Instagram (Firm)
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Internet marketing
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Marketing
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Social media
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Twitter
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Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
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Electronic Theses & Dissertations
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