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Thesis Advisor: Turner, Monique
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A moral perspective on guilt appeals : examining the moral matching effect
A moral perspective on guilt appeals : examining the moral matching effect
Ye, Qijia
Text (2022)
Part of Electronic Theses & Dissertations
In Copyright
“I DIDN’T EXPECT YOU TO GOSSIP ABOUT ME!” : HOW GOSSIP VALENCE AND SOURCE AFFECT EMOTIONS AND BEHAVIORAL INTENTIONS FOR THE TARGET OF GOSSIP
“I DIDN’T EXPECT YOU TO GOSSIP ABOUT ME!” : HOW GOSSIP VALENCE AND SOURCE AFFECT EMOTIONS AND BEHAVIORAL INTENTIONS FOR THE TARGET OF GOSSIP
Allard , Amanda
Text (2023)
Part of Electronic Theses & Dissertations
In Copyright
Do Efficacy Cues Moderate the Persuasive Effects of Guilt and Shame Appeals?
Do Efficacy Cues Moderate the Persuasive Effects of Guilt and Shame Appeals?
Long, Jiawei
Text (2024)
Part of Electronic Theses & Dissertations
In Copyright
EXAMINING THE PERSUASIVE EFFECTS OF EFFICACY IN FEAR APPEALS AND HOPE APPEALS : DO UNCERTAINTY AVOIDANCE AND EFFICACY SPECIFICITY MODERATE THE EFFECTS?
EXAMINING THE PERSUASIVE EFFECTS OF EFFICACY IN FEAR APPEALS AND HOPE APPEALS : DO UNCERTAINTY AVOIDANCE AND EFFICACY SPECIFICITY MODERATE THE EFFECTS?
Ha, Ji Hyun
Text (2024)
Part of Electronic Theses & Dissertations
In Copyright