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Thesis Advisor: Vanden Bergh, Bruce
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Electronic Theses & Dissertations
2
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Theses
2
Language
English
2
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In Copyright
2
Subject
Advertising
2
Advertising--Motion pictures
1
Brand choice
1
Brand name products
1
Consumers' preferences
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Product placement in mass media
1
Tourism--Psychological aspects
1
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Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
Part of
Electronic Theses & Dissertations
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