MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Thesis Advisor: Li, Hairong
×
Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising
1
Advertising--Psychological aspects
1
Advertising--Social aspects
1
Brand choice
1
Brand name products
1
Branding (Marketing)
1
Consumer behavior
1
Facebook (Electronic resource)
1
Instagram (Firm)
1
Internet marketing
1
Marketing
1
Social media
3
Twitter
1
Search results
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last