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Thesis Advisor: Voorhees, Clay
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Electronic Theses & Dissertations
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Theses
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English
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Managing the salesforce through product-harm crises
Cockrell, Seth
Text (2016)
Part of
Electronic Theses & Dissertations
Impact of marketing investments on firm value
Chaudhuri, Malika
Text (2015)
Part of
Electronic Theses & Dissertations
Engagement in online brand communities and marketing research online communities (MROCs)
Baldus, Brian J.
Text (2013)
Part of
Electronic Theses & Dissertations
Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
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