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  • Thesis Advisor: Voorhees, Clay
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  • Managing the salesforce through product-harm crises

    Cockrell, Seth
    Text (2016)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Impact of marketing investments on firm value

    Chaudhuri, Malika
    Text (2015)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Engagement in online brand communities and marketing research online communities (MROCs)

    Baldus, Brian J.
    Text (2013)
    Part of Electronic Theses & Dissertations
    In Copyright
  • Going Native : Investigating the Drivers of Native Advertising Effectiveness

    LaBrecque, Alexander Charles
    Text (2021)
    Part of Electronic Theses & Dissertations
    Attribution 4.0 International
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